[1] Apostolopoulos, T., & Vlachos, A. (2010). Application of the firefly algorithm for solving the economic emissions load dispatch problem.
International journal of combinatorics. http://dx.doi.org/10.1155/2011/523806
[2] Baecke, P., & Van den Poel, D. (2011). Data augmentation by predicting spending pleasure using commercially available external data. Journal of intelligent information systems, 36(3), 367-383.
[3] Baier, M., Ruf, K. M., & Chakraborty, G. (2002). Contemporary database marketing: concepts and applications. Racom Communications.
[4] Alex, B., Stephen, S., & Kurt, T. (2000). Building data mining applications for CRM. New York (etc.): McGraw-Hill.
[5] Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer equity: Building and managing relationships as valuable assets. Harvard Business Press.
[6] Malhotra, N. K., Birks, D. F., Palmer, A., & Koenig-Lewis, N. (2003). Market research: an applied approach. Journal of marketing management, 27, 1208-1213.
[7] Chan, S. L., & Ip, W. H. (2011). A dynamic decision support system to predict the value of customer for new product development. Decision support systems, 52(1), 178-188.
[8] Chang, E. C., Huang, S. C., Wu, H. H., & Lo, C. F. (2007, December). A case study of applying spectral clustering technique in the value analysis of an outfitter’s customer database. Proceedings of international conference on industrial engineering and engineering management. 1743-1746. IEEE.
[9] Chiliya, N., Herbst, G., & Roberts-Lombard, M. (2009). The impact of marketing strategies on profitability of small grocery shops in South African townships. African journal of business management, 3(3), 70.
[10] Chiu, C. Y., Chen, Y. F., Kuo, I. T., & Ku, H. C. (2009). An intelligent market segmentation system using k-means and particle swarm optimization. Expert systems with applications, 36(3), 4558-4565.
[11] Croft, M. J. (1994). Market segmentation: A step-by-step guide to profitable new business. Cengage Learning Emea.
[12] Fader, P. S., Hardie, B. G., & Lee, K. L. (2005). RFM and CLV: Using iso-value curves for customer base analysis. Journal of marketing research, 42(4), 415-430.
[13] Farsi,D., Fatahi, N., & Kosha, H. (2008). Market segmentation based on customers lifetime value (CLV). Proceedings of 6th international conference on engineering. Tehran, Iran.
[14] Hong, C. W. (2012). Using the Taguchi method for effective market segmentation. Expert systems with applications, 39(5), 5451-5459.
[15] Hsu, F. M., Lu, L. P., & Lin, C. M. (2012). Segmenting customers by transaction data with concept hierarchy. Expert systems with applications, 39(6), 6221-6228.
[16] Hughes, A. M. (2005). Strategic database marketing. McGraw-Hill Pub. Co..
[17] Joh, C. H., Timmermans, H. J., & Popkowski-Leszczyc, P. T. (2003). Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods. Journal of retailing and consumer services, 10(3), 135-144.
[18] Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., ... & Wedel, M. (2005). Choice models and customer relationship management. Marketing letters, 16(3), 279-291.
[19] Kohavi, R., & Parekh, R. (2004, April). Visualizing RFM segmentation. Proceedings of the 2004 SIAM international conference on data mining (pp. 391-399). Society for Industrial and Applied Mathematics.
[20] Kotler, P., & Gordon, M. (1983). Principles of market. Canada: Prentice Hall.
[21] Kottler, P., & Keller, K. L. (2003). Marketing management. Analyse, Planung, Umsetzung und.
[22] Liu, H. H., & Ong, C. S. (2008). Variable selection in clustering for marketing segmentation using genetic algorithms. Expert systems with applications, 34(1), 502-510.
[23] Berzosa, D. L., Davila, J. A. M., & de Pablos Heredero, C. (2012). Business model transformation in the mobile industry: co-creating value with customers. Transformation in business & economics, 11(2).
[24] McLoughlin, F., Duffy, A., & Conlon, M. (2015). A clustering approach to domestic electricity load profile characterisation using smart metering data. Applied energy, 141, 190-199.
[25] Holloway, J. C. (2004). Marketing for tourism. Pearson education.
[26] Mutandwa, E., Kanuma, N. T., Rusatira, E., Kwiringirimana, T., Mugenzi, P., Govere, I., & Foti, R. (2009). Analysis of coffee export marketing in Rwanda: Application of the Boston consulting group matrix. African journal of business management, 3(5), 210.
[27] Myers, J. H. (1996). Segmentation and positioning for strategic marketing decisions. American Marketing Association.
[28] Seret, A., Maldonado, S., & Baesens, B. (2015). Identifying next relevant variables for segmentation by using feature selection approaches. Expert systems with applications, 42(15), 6255-6266.
[29] Assael, H. (1984). Consumer behavior and marketing action. Kent Pub. Co..
[30] Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of marketing, 21(1), 3-8.
[31] Stone, B., & Jacobs, R. (1988). Successful direct marketing methods. Lincolnwood, IL: NTC Business Books.
[32] Tsai, C. Y., & Chiu, C. C. (2004). A purchase-based market segmentation methodology. Expert systems with applications, 27(2), 265-276.
[33] Wang, C. H. (2010). Apply robust segmentation to the service industry using kernel induced fuzzy clustering techniques. Expert systems with applications, 37(12), 8395-8400.
[34] Weinstein, A. (1987). Market segmentation: Using Niche marketing to exploit new markets. Probus Publishing.
[35] Yang, X. S. (2010). Engineering optimization: an introduction with metaheuristic applications. John Wiley & Sons.
[36] Yang, M. S., Hung, W. L., & Chung, T. I. (2006). Alternative fuzzy clustering algorithms with l1-norm and covariance matrix. Proceedings of international conference advanced concepts for intelligent vision systems. 654-665. Springer Berlin/Heidelberg.
)